SUMMA launches BrandCenter Aggylon, the most advanced digital tool for efficient brand management
· Félix López Capel
Banco Santander, Repsol, NH, Iberdrola, Gas Natural, GB Foods, DKV seguros, General Óptica and CaixaBank are some of the companies already using SUMMA's BrandCenter digital tool…
Keys to becoming an influencer
· Félix López Capel
Here are some keys to becoming an influencer without dying in the attempt: one more way to make the most of your personal brand and earn some extra income along the way.
18 basic steps to succeed in sales
· Félix López Capel
18 basic steps to succeed in sales, or 3, or 10, but plan your steps, because we all sell and we do better with good planning. I speak from experience.
El Poder del Networking in 2015: a look back at the year
· Félix López Capel
Once again the WordPress.com team of statistics elves have prepared the report on my blog's 2015. Even though after the summer I didn't have time to publish as consistently as…
The communications director and collaborative intelligence
· Félix López Capel
Is collaborative intelligence a new phenomenon, a fad, an irreversible trend…? Collective intelligence and collaborative intelligence have always existed. But in an era…
The 10 essential social media for your company
· Félix López Capel
The 10 essential social media for your company should basically be channels through which you communicate with your target audience and customers, convey your brand image and, ultimately, attract…
Making it in the Americas, 3 adventurous SMEs
· Félix López Capel
Making it in the Americas is the title of the round table I'm organising this year at Salón Mi Empresa, Spain's leading event for SMEs and entrepreneurs. Above all, the Salón is an event…
My blog's numbers in 2014
· Félix López Capel
As every year, the geniuses at WordPress.com prepared a report on my blog's 2014. Here's an excerpt: the concert hall at the Sydney Opera House holds 2,700 people. This blog was…
I'm going to do a brainstorming session
· Félix López Capel
The brainstorming technique is perfect for launching a new business idea, innovating in a company and helping a startup come up with the perfect name or improve its…
The big book of the Community Manager
· Félix López Capel
El gran libro del Community Manager is a book I simply had to read, not only because it is written by a great friend, Manuel Moreno, aka @trecebits, but because it is an essential book for…
Jameson, experiential marketing
· Félix López Capel
Jameson, an Irish whiskey with a long history, invites you into its home: a perfect piece of experiential marketing. I'm lucky enough to know some great people, among them Juan Carlos Milena…
I have customers now! I'm going to invoice!
· Félix López Capel
Without a doubt, the best moment once you have your company is landing your first customer and issuing your first invoice. But until that moment arrives, a lot will happen along the way and you…
