I’m from Barcelona: I was born by the Mediterranean (as Serrat sings), but I’m also very drawn to the mountains, above all the Montseny in Barcelona and the Sierra de Guadarrama in Madrid.
I’ve been living and working in Madrid for more than 30 years, so I’m now a “gato”, as true Madrileños are called 😉
What do I do now?
- Director of SEK Lab, the first vertical startup accelerator focused on education, an initiative of the Institución Educativa SEK (SEK Schools and UCJC).
- They say I’m the godfather of Edtech, as I’ve been supporting the sector for almost 10 years. I’m Co-founder of the European Edtech Alliance and Country Leader of the Ibero American Association of Edtech.
- Mentor to more than 70 tech startups such as Milingual, Meetmaps, Insulclock, Quedamus, Beyourcar, Hoonter, SocialCodes, Keepiz, TeachAPP, Scenikus, Unigow, Zoombers, Graddus, Neuromindset, StartKidsUp, Neurekalab and many more.
- Lecturer in marketing, sales, networking and entrepreneurship at EOI, ESADE, UCJC – Universidad Camilo José Cela, EAE Business School, Nebrija Business School, UNIR, Universidad Autónoma de Madrid, IEBS and Universidad Complutense de Madrid.
And what did I do before?
- I began my professional career at CaixaBank while I was studying, in customer service at 3 branches.
- I was director of studies and marketing lecturer at ESERP Business School when I was only 23.
- Marketing lecturer, head of ad-hoc market research and deputy sales director at CESMA Escuela de Negocios from 1995 to 2000.
- In 2000 I joined XEROX Spain as a Project Manager (Energy and Banking sector).
- I was Regional Sales Manager Spain & Portugal and Corporate Account Manager at Regus Business Center from 2004 to 2008, the world’s leading business centre company, with more than 2,000 offices around the world.
- I also worked flat out at a dotcom as business development director at XING.com from 2008 to 2009, creating a network of 25 Ambassadors, training companies in social networks, giving talks and appearing a lot in the media 😉
- Managing director of AFFIRMA Business Centers from 2009 to 2011, with 6 business centres in Madrid and Barcelona, managing a team of 25 people and a turnover of €2M.
- Since 2011 I’ve been 100% devoted to entrepreneurship, after joining AJE Madrid (the Madrid Young Entrepreneurs’ Association) as executive director, transforming it and taking it from offline to online.
- I was lucky enough to be in charge of launching the new headquarters, el garAJE, a unique space for advising SMEs and entrepreneurs, with coworking and events.
- From 2012 to 2014 I was Director of Institutional Relations at AJE, connecting it with the best investors, foundations, professional associations, business schools, universities, entrepreneurship awards and large companies that support entrepreneurship.
- In 2012 the entrepreneurial bug really bit me and I decided to go solo, launching my own company, Conectando Empresas, which has survived for almost 10 years.
- I was mentor, investor and Marketing and Communication Director of Insulclock, a Spanish e-health startup that makes a unique device for keeping diabetes under control, from 2014 to 2017.
- From 2019 to 2020 I ran the leading accelerator in Spain, Conector Startup Accelerator, in Madrid.
- In February 2020 I joined the startup Scenikus as Marketing Advisor to help them grow, close key deals, hire talent, win customers and expand internationally.
I’m not short of training: you have to stay up to date.
Diploma in Business Management and Marketing from ESERP Business School.
Master’s in Marketing from the Universidad Politécnica de Madrid.
Master’s in Advertising from ICADE – Universidad Pontificia de Comillas.
Master’s in Sales Management and Sales Force from CESDE.
Master’s in E-commerce Management from the Foro de Economía Digital.
And, of course, several Google courses to bring myself up to date on digital marketing.
As I’m a night owl, I get the urge to write about what I’ve been learning.
I’m the author of the books:
Atención a la clientela (“Customer Service”). Netbiblo
El Poder del Networking (“The Power of Networking”), with Netbiblo.
Co-author of Marketing 2.0: Acelerando en la desaceleración (“Marketing 2.0: Accelerating in the Slowdown”), with Netbiblo.
Quiero ser emprendedor, Manual práctico para TORPES (“I Want to Be an Entrepreneur: A Practical Manual for Dummies”). ANAYA Multimedia.
I publish my articles on networking, educational technology and entrepreneurship on ResearchGate.
Regular contributor as a speaker at professional forums, business schools and universities.
Portfolio of courses and workshops:\
- Professional networking to win customers and boost your company\
- How to create and launch your company, from idea to execution.\
- Low-cost marketing tools for your company.\
- Marketing and communication strategies on social media\
- Introduction to the new social media\
- Contact management and customer relationships with a CRM
7. Learning to be an entrepreneur
8. Intrapreneurship – business innovation with your employees
Shall we talk? Get in touch with me at felix@conectandoempresas.es or visit my WEBSITE
My profile on LinkedIn, where I spend many hours creating interesting content and events about innovation, startups, education, technology…
My full profile on about.me
Keep browsing my website to find out about and hire my services.