A few days ago I received a really interesting proposal via Twitter: to take part in a tasting of a premium gin together with 45 other bloggers.
I certainly thought it was original for a premium brand like Martin Miller’s to approach its end customers in this way.
The process was quick and simple. After contacting me by email, they sent the kit for making the perfect gin and tonic to my office.
Perfect packaging, with everything needed to follow the preparation of the gin and tonic step by step via live stream.
Now all I had to do was wait for the scheduled time to log on to a website where a master mixologist would tell us the story of this gin, considered the best in the world, which has just turned 10.
So I took all the items out of the kit and laid them out on my office desk, ready to enjoy a proper gin and tonic. I used to be a fan of aged rum, but ever since I met my friend Paco Rodríguez, a colleague from Xing.com, I’ve been hooked on gin and tonic.
The website was perfect, with a chat window so we could talk to them if we had any doubts or questions.
At the same time I was also following them on Twitter @MMGin_es and on their Facebook page: http://www.facebook.com/martinmillers.
What I liked most was the story behind the creation of Martin Miller’s gin. It shows us the power of ideas. Three friends met in Notting Hill, in London, to talk about the ideal gin recipe. They set only one condition for developing the blend: no limitations of any kind, neither financial nor material, and they got down to work.
And what did they achieve? A masterpiece: the purest water from Iceland’s glaciers, a still more than 100 years old called Angela…
For me it was a unique and exclusive experience at the same time; it’s great to be selected for this kind of event, the classic product test done in the most original way, making the most of technology. A genuine Marketing 2.0 strategy to make it known. My colleagues at work couldn’t believe it; they were green with envy when they saw me open the box…
What’s more, browsing the web I found a blog about gins that tells you how to make the perfect gin and tonic with Martin Miller’s; have a look here: The Gin Blog. Besides, it isn’t an expensive gin and it’s certainly worth it; they’ve won a new fan thanks to the e-Tasting.
Here are the tasting notes for Martin Miller’s from Lo Catamos
Drink responsibly; it’s up to you.
Cheers!
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