Networking is generally fun and can be done in the morning at breakfasts, business lunches, talks or conferences, but also at night.
The concept of NIGHTWORKING was coined by Ismael ElQudsi, the man behind the great event Internet es tuyo (The Internet Is Yours), which was incredible again this year. After an intense day of talks and workshops comes the event’s closing party at MOMA, where you can network.
There are lots of events, such as company or product launches, cocktail parties and so on, that end with catering and a few drinks, so the first rule is keep a close eye on your alcohol tolerance.

Don’t let the night fool you
You never know who you might meet at an evening networking event, since at night all cats are grey, so don’t let the night fool you, because you could find some very good contacts, your new boss, or a new partner or investor for your project.
More tips for effective Nightworking:
- Always have business cards to hand
- Keep a pen handy to take notes
- Make sure your smartphone has enough battery
- Sweets or chewing gum for fresh breath
- A perfume sample
- Don’t ramble on for more than a minute with your introduction
- If you see there is no mutual interest, carry on networking with other people
- Be clear about why you are going and who you want to meet; there is usually a list of attendees
- Follow up the next day if you received cards and promised to get in touch
- If you are going to flirt, hide your real identity, flee from the paparazzi’s flashes and check Facebook the next day
- Don’t wear your company’s tie, pin or merchandise
- If your tongue gets twisted… sorry, if your twist gets tongued, make a French exit; don’t make a fool of yourself
- If you’ve had a few drinks too many, leave the car behind and don’t offer anyone a lift
Happy Networking!
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