Last October I organised an event to showcase a small business that makes good use of social media.
A small business, a neighbourhood Venezuelan restaurant with only 8 tables, whose owners are not digital natives.
Alicia and Antonio are an entrepreneurial Venezuelan couple who arrived in Madrid in 2004. Their dream was to bring a little piece of Venezuela so that families and friends could enjoy the best Venezuelan cuisine, and they certainly have achieved it.
In just a few months, word of mouth led Televisión Española Internacional to devote a feature to them.
The secret of their success is simple: they put all their love into the cooking, use the best ingredients and treat their customers exquisitely.
El Güero on social media:
Alicia Jareño, the owner of the business, is hooked on Facebook, where she shares her best recipes.
She never lets go of her BlackBerry, through which she receives bookings from the website and replies quickly to confirm them, and as soon as she finishes a dish, she takes a photo of it and uploads it to Facebook.
They have their own blog, where they receive countless positive comments, and mentions on food blogs.
The geekiest of us, like @fotomaf and yours truly @felixlopez, check in on foursquare every time we go.
The restaurant is also on 11870.com, so you can add it to your favourites.
And it is on Minube.com too, so people can share their impressions.
I wanted to share it with a group of friends, so I organised “Arepas and Twitts”, which agoranews covered superbly, producing the excellent video below.
Click on the image to visit their website; let your mouth water and treat yourself to a visit:
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