Let’s look at how a company can network with its best customers or its potential customers.
I think Adecco is a company I know quite well, at least since 2000, when I was working at Xerox and we entrusted them with external staff for large projects.
Even back then Adecco took special care of its key accounts, inviting us to events, conferences and presentations.
I moved to Regus, and there too we had a good relationship with Adecco, and that was when I discovered their business breakfasts. They invited us to a hotel for a talk that was certainly interesting, even though we weren’t one of their biggest customers and I wasn’t a decision maker either (the people who call the shots).
- First, the turnout: getting more than 40 professionals out of their offices is no mean feat
- Second, a speaker and a topic that are highly topical, interesting and practical
- Third, they invite you to a proper breakfast in a good hotel
- Fourth, you can network with like-minded professionals
- Fifth, the way the whole Adecco team treats you
When I moved to XING I came across Adecco again, as it was our first corporate customer, and I got to know both the head office team and the different regional branches so that they would use professional networks to find talent.
So, ten years after first getting to know them, they are still using this winning formula, as I recently met one of the training directors in charge of organising these business breakfasts in Castilla y León.
An example of the latest breakfast they organised:
Resilience: Withstand and bounce back “Success is a matter of attitude”
2 June at the Club de Golf Sotoverde (Valladolid)
From 10:00 to 13:30 (a morning well spent)
Speaker: Ana Schack, psychologist, coach and top trainer in skills and personal growth.
With speakers and venues like these, who could resist?
Average attendance is 40-50 people, and for some topics as many as 80. Professionals come from all the neighbouring provinces.
I know for a fact that it’s an event their customers really appreciate, as they make an effort at every event to bring in the best speakers; attendees leave with a good taste in their mouths and wanting more, they make good contacts and they get a morning away from the office.
So you know: if you are an Adecco customer, make the most of this excellent opportunity to learn and network.
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