The Monday Reading Club was born in Madrid on 1 June 2009.
It is a new event for many, but it takes its name from a historic reading club founded in 1892 in New Jersey.
Its original idea is to bring together, on the first Monday of every month, a group of people interested in discussing a marketing book that has been selected, announced and read by the attendees beforehand.
So in just a few editions it has already become an unmissable date for all readers interested in current topics in marketing and the internet, and in personal and professional development.
The team that got it going is:
- Borja Muñoz (@borjatube)
- Daniel Ponte (@dponte)
- Gemma Muñoz (@sorprendida)
- Jaime Valverde (@mitus82 )
- Pedro Robledo (@Pedro_Robledo)
- Tristán Elósegui (@tristanelosegui)
This is where TMRC began
Given the warm welcome this event has received, it is also held in Barcelona, Bilbao, Seville and Valencia.
I found out about the event through Tristán Elósegui, so I went to the October edition and I’m now a loyal regular.
It is structured as follows:
- Presentation and analysis of the selected book by an expert
- Questions and debate
- Prize draw among the attendees of books presented previously
- Presentation of the book for the next edition
- Networking
I like it because it ticks all the boxes for a successful event: although it is free, it has a very good level of attendees; there is a quorum, as it draws more than 30 or 50 people; it is held in a central location; it has a good time slot, 19:30, just after leaving the office; and finally there are the people who run it, who are perfect hosts and facilitators.
By clicking on the following image you can watch and listen to the September 2009 edition, thanks to Antonio Domingo and his “magic pen”.
It is free, but it is hard to leave without a book under your arm, since they cover the main essential books that a marketing and/or management professional simply has to read.
Some of the titles discussed at The Monday Reading Club have been:
- Iníciate en el Marketing 2.0 (“Get Started in Marketing 2.0”). Enrique Burgos and Marc Cortés. Netbiblo
- Vender más en Internet (“Selling More Online”). David Boronat and Esther Pallarés. Gestión 2000
- Tribus (Tribes). Seth Godin. Gestión 2000
- El manifiesto Cluetrain (The Cluetrain Manifesto). Rick Levine, Christopher Locke, Doc Searls and David Weinberger. Editorial Deusto
- La economía Long Tail (The Long Tail). Chris Anderson. Empresa Activa
- La vaca púrpura (Purple Cow). Seth Godin. Gestión 2000
And then they say we don’t read much in Spain!
As it is a 100% 2.0 event, you can keep up to date with the Monday Reading Club through the various social networks:
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