A few days ago María Gamero of Influenzia told me to keep Tuesday 22 June free for an event I was going to like, but nothing more: there were no more clues.
Tuesday came and the meeting point was the ECOBAR&SPA bar on Paseo Pintor Rosales at 20:00, a very cool place, by the way.
I started to see familiar faces, or rather friendly ones, and the intrigue grew… who was organising the event? What were we going to do? What’s a guy like me doing in a place like this…?
Those invited were: Miguel del Fresno Millán Berzosa Felix López Capel Enrique Burgos Roberto Carreras Pedro Robledo Roberto Martín Gonzalo García Mari Trini Giner Fernado Álvarez Pat Colón Ignacio Ramírez Rico Ana Ramírez de Arellano
Ana Álvarez Cufari Mar Abad Jesus Hernandez
They treated us to a few beers and started filming us while we chatted and speculated about where we were going.
Finally a minibus came to pick us up, and on the back it said Globaliza.com. At last we knew a bit more…
The bus took the A-6 and after 15 minutes we arrived in El Plantío at Globaliza’s superb offices, where their whole team welcomed us. We went up to the top floor and they told us their story over the last 12 years, how they had evolved and where they are heading.
The people in charge of telling us about their project were the two founders of Globaliza, Gonzalo Ortiz and Gonzalo del Pozo, and finally someone from the technical team explained the latest application they have developed for Facebook to find flatmates, something really great.
So Globaliza’s aim was to bring together a group of bloggers to tell us first-hand where they are heading and about their foray into social media, and to ask our opinion of their new application. An excellent idea, then, and in my view more effective than sending a press release to different media outlets.
They showed us their offices from top to bottom, treated us to a cocktail and we carried on chatting for more than 2 hours about dot-coms, the property sector, the whole flat-sharing thing, etc.
All in all, an excellent open day with no more than 25 people, but one that I hope was worthwhile for both sides.
So here you have a good idea: organise a private event with heavy users of your product or service, like-minded people, influencers in their sector who can give you ideas, and tell them everything in a simple, clear and open way.
Good luck to 
on their new journey!!!
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