A unique event is coming to Madrid, one that has already been held in several cities across Europe, the Americas and Asia, so you can get to know and make the most of the “LEAN” methodology: more than 120 workshops in 40 countries, to be precise.
And what’s this Lean Startup thing all about? Well, in plain English, it’s a methodology that helps you move faster when analysing and validating different ideas and paths for bringing a business idea to fruition.
It’s all Eric Ries’s fault, ever since he published his book The Lean Startup 😉
It doesn’t only have to be applied to startups, to new businesses launching “the lean way”: this methodology is also used by large companies, and why not by SMEs too, to innovate and launch new products or services onto the market.
At the end of the day, it’s a methodology that keeps you from spending months and months developing a new product, service, idea or company that ultimately fails to take off because you didn’t properly analyse the market and the customers.
I found out about the event thanks to my friend Daniela Kominslky, and I didn’t hesitate to get on board with the project to give it visibility through AJE Madrid; I’ll also be lucky enough to be on the jury.
If you want to unblock those ideas you’ve been turning over in your head for a while, what are you waiting for? Sign up. It’ll be 3 very, very intensive days. You’ll be surrounded by really interesting people who will help you be effective at validating your ideas and putting them into practice.
Truly top-class mentors, among whom I’d single out José Martín Cabiedes, Izanami from Nonabox, Patricia Araque from Ellas 2.0, Nast Marrero and the brilliant Kilian Barrera, among others, plus organisers who are also highly experienced in agile methodology.
It lasts as long as the classic iWeekends: we start on a Friday afternoon with the pitches, but in this case there’ll be lots of hands-on training. See you at the Madrid International Lab from 18 to 20 October.
More info and sign-up here: http://leanstartupmachine.com/events/madrid/
FAIL FAST, SUCCEED FASTER
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