If you’re a physiotherapist you can certainly be an entrepreneur: it’s a profession in which you can get your professional activity off the ground with very little investment.
That’s the case of my friend Pablo Herrera, director of Fisiohogar, whom I met a few years ago at AJE Madrid (the Madrid Young Entrepreneurs’ Association).
Pablo trained as a physiotherapist and holds a degree in Physical Activity and Sports Science from the Universidad Europea de Madrid, and a little over 10 years ago he decided to turn his profession into his company.
The road wasn’t easy. The natural path for physiotherapy professionals is to work as employees in clinics and centres, but Pablo wanted to take the risk and set up his own company.
He took the opportunity to buy an existing company related to his business and, little by little, turned it into what FisioHogar is today: a solid company with a nationwide presence, thanks to taking the step into franchising.
Some keys to his success
- CONTROL: Pablo didn’t rush in headlong; he has grown step by step, organically, always keeping costs under control. He didn’t take out big loans to get started – almost everything has been done under his own steam and with the income generated by his customers.
- TEAM: Another key to his success has been the team he has built along the way, professionals he trusts completely, who respond just as well as he does with his customers.
- CUSTOMERS: Which brings us to another pillar that has made him strong: his great dedication to caring for his customers. He has had some of them for more than 10 years, since he started, and that’s no accident. We had him give a talk at the Universidad Camilo José Cela and he showed us his first paper diary, where he kept track of his first physio appointments.
- 5-STAR SERVICE: All this time he has managed to leave his mark, his “the customer comes first” philosophy, which many preach but not everyone practises. So far he achieves practically 100% satisfaction among all his customers.
- COLLABORATION: Pablo and his team haven’t gone it alone; they always look for alliances and offer to collaborate with people and companies at a slightly lower entry price to earn your trust. That’s what he did when he was running AJE Madrid, and every fortnight we had them looking after our team.
- VISIBILITY: In this respect FisioHogar makes itself seen: it takes part in talks and conferences, and for a long time now it has been on the 2.0 train and is very active on the various social networks.
- NETWORKING: My magic word, of course – he is a good networker who never misses a good number of professional events where he keeps reaping good contacts.
- FRIENDLINESS: As a final note, what stands out about Pablo and his team is their friendliness and kindness. They even have a mascot, a little figure designed by PlayMobil, complete with treatment table, which they take here, there and everywhere, taking photos that they share on their Twitter.
Fisiohogar travelling the world
If you’re a physio and want to start your own business, follow in his footsteps, as it has gone very well for him, or join his franchise network: he will give you all the resources and visibility to run your own business.- Follow Pablo Herrera on Twitter
- If you want to follow them on Facebook, click here.
- Here is their website to find out more about them: Fisiohogar.com
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