If your name is Antonio and you play music in your brother’s bar with an iPod or Spotify or, even worse, with Virtual DJ, you’re not a DJ, I’m sorry. But if you do what my friend ALEX DC does, then you are.
ALEX DC is a serial entrepreneur: he has launched several companies, but the one he enjoys most, without a doubt, is his DJ side. I met him in 2008 when we were both giving a talk at IIR, and ever since I have been “riding in his slipstream”.
Why is ALEX DC an entrepreneurial DJ?
1. He has trained flat out, with hours and hours of practice in his home studio.
2. He keeps on training, discovering new music editing software.
3. He takes great care of his professional image when he works – he has a unique look.
4. He has lovingly designed his whole corporate identity: logo, website, Facebook page.
5. He didn’t settle for spinning in a few dives – he only works at the best venues.
6. He strives for excellence in every set he plays.
7. He has made the leap to radio and DJs on Fun Radio, the leading dance station in Europe
8. His appetite for new projects never stops – his next step is releasing a record
9. He is a marketing expert, so he takes care over the design and image of everything he does.
10. He is an approachable, fun guy, always connected to social media to stay in touch with his fans.
And he’s my brother – I admire him for how far he has come in the years I have known him.
This post is for him on two counts: if he weren’t a born networker he wouldn’t have got where he is now, and on top of that he is an entrepreneur through and through.
I highly recommend following him, and even better, listening to his “Elegant House” sets
Alex DC on Facebook – a star, with more than 5,000 followers
Alex DC on Twitter, where you can follow whether he’s on the radio or DJing
Alex DC on Soundcloud, so you can listen to some of his sets
Alex DC on his blog, where he tells you a bit about himself and what he thinks of the world. He’s a very philosophical guy.
Alex DC on YouTube, giving it everything in his sets and raising the roof.
Alex DC on Linkedin, because he’s a true professional 😉
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