Here is my new baby, after exactly 9 months of hard work.
In January 2013 I signed the contract with ANAYA Multimedia for my third offspring, and in October 2013 it finally saw the light of day.
I met them at a presentation at the garAJE of AJE Madrid and pitched them the idea of writing about a topic that is so fashionable, yet where we keep stumbling.
So now I have a big family: two books written with Netbiblo, Atención a la clientela (“Customer Service”) and El Poder del Networking (“The Power of Networking”), and the third, much longed-for one, Quiero ser emprendedor, manual práctico para TORPES (“I Want to Be an Entrepreneur: a practical guide for DUMMIES”).
When I discovered the “Para TORPES” (for DUMMIES) series, illustrated by the great Forges, I couldn’t resist making a pass at ANAYA to publish a title with them. The main aim, without doubt, was to help the crazy people who decide to become entrepreneurs and launch their company, since I have seen a lot of people come a cropper in the more than 3 years I have been working at AJE Madrid. AJE Madrid has undoubtedly been the muse that inspired much of the book’s content.
Picking up on the characteristic humour of Forges’s cartoons, I have written this book in what I think is a friendly, direct style, to make the journey easier for you. Judging by the feedback I have had from some readers, it does its job of entertaining and teaching.
There are 10 stages in the adventure of starting a business, and I will accompany you through them with plenty of tips of my own, from expert friends and from other successful business people I have met. From the moment the light bulb goes on and an idea won’t stop going round in your head, until you give it shape and test it with your inner circles, right up to setting it down in your first business plan.
But a business plan is not enough; you have to build a company on solid foundations, so you will find all the resources and tools, low-cost ones of course, to set up your company properly. And another very important point: are you cut out to be a businessman or businesswoman? Are you ready to run a company and a team?… this is no small matter.
After each chapter you will find a real, authentic, inspiring story, not of all those much-talked-about successful entrepreneurs from the United States, but of people like you and me, “Made in Spain”, who got a project off the ground at 20, 30 or over 40, with or without a lot of academic and professional training, because ingenuity, enthusiasm and hard work will let you get wherever you want.
I hope you enjoy it. Hurry, they’re flying off the shelves!!!! I tell you 😉
Categories