That was the subject line of the email I received from an entrepreneur who contacted me a few months ago.
Entrepreneurs take the catwalk is the battle cry of a new project called “THE SHOPPING STAGE”, born from the restless mind of Ana Torregrosa Pisonero.
For some strange reason Ana thought I had to be at her launch event, and she searched until she found me, and I’m certainly glad she did.
The first The Shopping Stage was held at Teatriz and it was a fantastic event, with wide media coverage. Those of us lucky enough to be invited enjoyed a setting full of glamour and professionalism, where Ana managed to bring on board first a group of up-and-coming designers and then a good number of partner companies.
From the companies she obtained, in many cases free of charge, the clothes, the hairdressing, the cocktail reception, the musicians… she’s a real star at organising events and winning support.
She impressed me so much that I became Ana’s number one fan, and now I’m the one following her. Thanks to her drive and talent she has been selected to be mentored at MET community, where I’m also a mentor.
I signed up for her second event from day one. This time it was La Madrid FASHION Tech, where once again she achieved a great deal with very few resources, once again managed to bring a good number of people and organisations on board, and once again it was a success.
This time, for my part, I took charge of the sound and music desk, which is my hobby, and I got a great company like Event to provide the lighting and the AgoraNews team to handle the streaming.
The venue was the Vivero de Vallecas business incubator, thanks to its director Emilio Martínez.
Here is the full video of the event. The show starts at 1:47:47
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