Elena Gómez del Pozuelo – An entrepreneur to the core

Do you know one of the most influential women in Spain’s digital economy?

A serial entrepreneur, and a successful one at that?

Online since 2000, with her first tech startup up and running and selling well: La cigüeña del bebé. (Now Bebé de Paris, part of the Baby Friendly group.) Updated Jan 24.

I’m a big fan of Elena, so this post tells the story of another born networker.

I met Elena when she was running Secretariaplus, now Secretary-Plus after its purchase by USG. No small feat: building a community of 120,000 executive assistants, a postgraduate course for secretaries, two secretaries’ conferences in Madrid and Barcelona, the secretarial guide, etc.

Since then I’ve kept track of her with Directivosplus, the Directivo Plus awards, the sales directors’ forum… her stamp was on all of them: simply excellent service, top-notch events and the best image for my company as a partner.

After selling Directivos Plus and Secretariaplus she has kept launching successful projects such as Womenalia, Incipy, INESDI and the websites dirigirenfemenino, mujeresconsejeras and the social network, or the LinkedIn for women as they call it, Womenalia. That’s serial entrepreneurship…

What makes Elena a born networker?

1. She is an approachable, accessible leader
2. She knows how to motivate her team and bring out the best in them
3. She is a seasoned public speaker who can address any audience
4. When you meet her, she listens to you attentively
5. She looks for a win-win with the person in front of her
6. She doesn’t delegate a meeting; instead she comes with the rest of the team to involve them
7. She makes herself seen at events, going to different events often
8. She brings all her experience to the main events for entrepreneurs
9. She jumped on the social media train from the start and has made the most of it
10. Positivity and energy in abundance: no challenge is impossible for her

But best of all are her priorities in life, as her Twitter bio says: several companies, but above all her 3 children.

Her good work and excellent networking have led her to be president of the Asociación de Marketing Directo (Direct Marketing Association) and now President of Adigital.

Update 2023, now that 10 years have passed since this post. Elena has invested in a dozen companies, notably Canamedics and Holaluz, both with social impact. She trained as a lawyer and, where we see eye to eye… she supports Atleti 😉

Here is another post dedicated to Elena: Historias de cracks by Arancha Martín.

If you’re as big a fan of Elena as I am, you can follow her on LinkedIn or Twitter