Campus for Moms is an initiative started by a Google employee in Tel Aviv which, thanks to its success and impact, is being replicated in more countries.
It is a training programme aimed at tech entrepreneur mothers with children under 3, who are in different situations (maternity leave, unemployment, etc.) and who, because of their circumstances, have to look after their children almost full time, which makes it hard for them to train or develop their business. Fathers are welcome too; I saw one at my workshop.
So Campus for Moms is practical training for women entrepreneurs, which the mothers can attend with their babies (the rooms are perfectly equipped for it).
My friend Isabel wanted to bring the concept to Madrid, as part of this international movement started by Google, in collaboration with the agency Ephimera.
The training took place at HUB Madrid. It was a pilot of 6 sessions, every Monday from 16 June to 21 July. As well as learning about the latest tools for lean entrepreneurship from a number of professionals, the mothers also heard inspiring stories from women entrepreneurs.
I was also lucky enough to be one of the speakers invited by Google, and I gave them a workshop called “Madera de emprendedora” (“The Makings of an Entrepreneur”): everything it takes to be a good entrepreneur and manager of your own business.
I drew on my experience managing people and teams in both SMEs and multinationals, and on a good number of successful projects and entrepreneurs, women and men, that I have come across along the way.
I also used examples of some entrepreneurial mothers whom I admire and who can be role models for them, such as Ana Molleda, founder of 5mimitos, Cristina Gómez, founder of deMartina.com, and Elena Gómez del Pozuelo of Bebé de París and so many other successful projects.
Other advice I wanted to give them was to use powerful tools from the very beginning, such as a CRM, to strive for excellence in every marketing piece and action they carry out, and never to lose sight of the direction of their project, keeping a roadmap that lets them see how their business is going.
Here I recommended both Trello.com and Wrike.com for a balanced scorecard.
To finish, I gave them the map of entrepreneurship in Madrid and in Spain, to encourage them to take part in events whenever they can and do professional networking, but above all to ask for help and to seek the support of a mentor for their project.
Here is the link to the presentation I used: here.
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